Virtual Tours and How To Use Them Correctly

When I shoot real estate in Atlanta agents often request a virtual tour.  I always suggest doing a full-motion video tour instead but virtual tours are still popular and they are less expensive than video tours. A virtual tour is an online slideshow often provided with background music and some property info.

Here are 6 observations I made in regards to virtual tours and things you need to be aware of when using virtual tours:

1) Quality. If you use crappy photos, you will have crappy tours. The quality is often reduced even further because some brokerages use automated virtual tour providers who pull the photos from MLS where they’ve already been reduced in size and quality.
2) Number of photos. If you are using an automated tour, all your clients will see is a slideshow of photos they have already seen. Offer value to your clients, edit your tours separately and add more high-quality photos to it.

3) Music is cheesy. It take only a couple minutes to login to your tour and change the music, don’t go for preset cheesy tracks. Some providers will allow you to upload your own song.

4) Load time. I’ve only found a handful of VT providers where photos load quickly and with good resolution. Most of the tours will be turned off before they load by the potential buyer.

5) Your listings go to Realtor.com, Zillow, Trulia and other outlets. Check at least these 3, make sure your virtual tour link shows up.  Your virtual tour will not upload to Realtor.com automatically. VT vendor has to be approved by PicturePath and Realtor.com and they have to upload manually. Some big vendors who might have a contract with your broker are able to upload them from MLS to Realtor.com immediately but remember, login to your tour and upload high-rez photos. If your broker has such agreement with a vendor and you decide to use your own, the broker’s vendor’s tour will have priority and will show up on Realtor.com, Zillow, Trulia – you have to make sure you place your own link on MLS and then update it on Realtor.com.
6) You can plug it in (embed it) VT tour vendors provide with HTML code of the tour, so you can copy/paste it on your blog easily. A little harder with social media, though. You can post a link on Facebook, for example, but it will open a new window when you click on it. It won’t play directly on your Facebook wall, like YouTube videos do. Facebook doesn’t like when people leave their site, so I can bet you that your exposure will be limited. Much better to post a photo or a video. Fortunately you can convert a virtual tour into a video format and host it on YouTube or Vimeo, though quality of images will be reduced.

If you stay aware of these details about virtual tours – you will get the most out of them. If you need a virtual tour provider or a real estate photographer in Atlanta and Metro Area,  text/call me at (727) 418-9016 and I’ll be glad to work with you.

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